• Privacy Policy


October 2016

Kincrome UK Limited is a wholly-owned subsidiary of Kincrome Australia Pty Limited (referred to as "Kincrome / we / our / us"). Registered in England and Wales No.:10114905, with registered address at: Herschel House, 58 Herschel Street, Slough, Berkshire, England, SL1 1PG

As user of the website (referred to as “you / your”) you acknowledge that any use of this website (including any transactions you make) is subject to this Privacy Policy together with our Terms and Conditions.

The purpose of this statement is to set out the purposes for which, and the manner in which, we may collect and use personal information that we may obtain about you.

Kincrome does not knowingly collect data from any unsupervised person under the age of 18. If you are under the age of 18, you must not use the Kincrome website or submit any personal data to us unless you have the consent of, and are supervised by, a parent or guardian.

Use your personal information

1. When you register and/or use this site:

Some of our services will require further details, for example, which will require further information to set up and maintain those services.

In addition we may gather other information about your use of the website, including by the use of cookies (see Cookies section).

2. We may use information you give us or we obtain...

to register you with our Website and to manage any account you hold with us;

to give to companies and organisations whose products we provide to you e.g. product, home and financial;

to fulfil our agreement with you and to process your order and obtain payment;

to analyse and profile your shopping preferences (e.g. market, customer and product analysis) to enable us (i) to provide you with a personalised browsing experience when using the website and (ii) to review, develop and improve the products and services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme;

to administer any prize draws or competitions you may enter;

to facilitate your transaction and browsing experience with us;

we may use your information to make decisions about you using computerised technology, for example automatically selecting products and/or services which we think will interest you from the information we have;

We may use information that you provide or that is obtained by us:

where you have agreed that we may do so, we may keep you informed of products and services (including products and services of other companies and organisations and including special offers, discounts, offers, competitions, warranties, insurance and so on) which we consider may be of interest to you by any of the following methods:
  • Email
  • Telephone (including automated calls)
  • SMS text messages and other electronic messages such as picture messaging
  • Post

1. If you do not wish to receive information of products and services which may be of interest to you from us, you can select the opt-out option when you submit your details or you can unsubscribe at any time by sending us an email as described in the section "Want to be removed from the Kincrome email newsletter list?" below.

2. We may supplement the information that you provide to us with information that we receive from third parties. In particular we will carry out searches with credit reference agencies.

3. We may engage third party payment providers to administer and process your payment card details in order to complete any purchase that you make through the website.

4. We may store and process your information on our own information technology systems or on systems owned by third parties that may store and process your information on our behalf.

Crime Prevention

In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other Group companies, other retailers and to financial and other organisations involved in fraud prevention and detection, to use in the same way.

Without limitation to the foregoing we may disclose any information and data relating to you to the police or any regulatory or government authority including but not limited to law enforcement agencies in response to a request in connection with the investigation of any suspected illegal activities.

Telephone Calls

Calls may be recorded to verify content and may be used together with other customer records for regulatory compliance, quality control and staff training, preventing or detecting criminal activity and for complaint resolution.

Disclosure of your information
We may give information about you to the following companies and organisations, who may use it for the same purposes as set out above:

  • agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs;
  • to other organisations for the administration of prize draws or competitions;
  • to anyone to whom we transfer or may transfer our rights and duties under our agreement with you;
  • if we have a duty to do so or if the law allows us to do so.

We refer in paragraph 4 of Use of Your Personal Information above to the fact that we may carry out credit reference agency searches to obtain information about you. These agencies record those searches. In addition to the purposes listed above, we may also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties including our legal advisors and debt recovery agencies.

In carrying out the activities specified in this policy, we may transfer data to reputable companies outside the European Economic Area. Whilst we take reasonable steps to ensure that your information will be afforded the same level of protection as that required of us under applicable UK data protection legislation you should be aware that countries outside the European Economic Area may not offer the same level of protection of personal data.


This site uses cookies which are text files which contain small amounts of information that a website can send to, and store on, your computer or device through your browser. Cookies may be used by us to provide you with, for example, customised information from our website to make our website more user-friendly. This may include, for example, remembering your postcode for you so you don’t have to re-enter it every time you check the stock levels for an item you are interested in.

In addition, cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website.

We are required to provide you with clear and comprehensive information about the cookies which we use on the site and to obtain your consent to the use of the cookies. In order to comply with these requirements we have prepared a cookies policy setting out information about cookies, detailing the cookies we use and providing information on how to manage cookies on your computer.

By using the Kincrome website, mobile website and Apps, you are agreeing to our Privacy Policy and consent to the use of cookies and similar technologies by us and our carefully selected third party partners as described in these policies. If you do not agree to such use, please see the 'Managing your cookies' section for details on how to adjust your settings.


We will treat all of your information in strict confidence and we will endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.

For further information about the steps we take to protect your information and make online shopping as secure as possible, please see information on secure online shopping.

Product Reviews

Sometimes we may also ask you if you would like to answer questions related to your product submitted by other customers.

Please be aware that:

  • once submitted, it can take up to two weeks for your review, question or answer to appear on the website provided it adheres to our publishing guidelines.
  • your review can be submitted anonymously or if you prefer you can leave a ratings only review.
  • it is not possible for you to edit/remove your review after submission.

If you require any further information on this website or wish to have your review removed, you can contact customer services.

We may in our absolute discretion accept or reject any product review which may be submitted to us and may edit any such review for both length and/or content as we see fit. All reviews are submitted on the basis that Kincrome may use the review in any format and for any purpose as it sees fit and for any marketing or promotional purposes.


You have the right to see the personal data (as defined in the Data Protection Act) that we keep about you, upon receipt of a written request and payment of a fee the contact address below: Kincrome UK Limited. Herschel House, 58 Herschel Street, Slough, Berkshire, England, SL1 1PG

If you are concerned that any of the information we hold on you is incorrect or you have a general enquiry in connection with our Privacy Policy, please Contact Us. You can also write to the Data Protection Compliance Officer at Kincrome UK Limited. Herschel House, 58 Herschel Street, Slough, Berkshire, England, SL1 1PG

Please be aware that our website may link to other websites which may be accessed through our site. We are not responsible for the data policies or procedures or the content of these linked websites.

Changes To Policy

We may amend and update this policy from time to time.

Any changes in the future will be posted on this page.

The date of the latest update to this privacy policy is set out at the top of this policy.